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Sign on a Truck

Sign on a Truck

About the Exhibition

Jenny Holzer (b.1950, Gallipolis, OH) is the master of many voices. Author of such oblique truisms and one-line ideologies as, “There is a line between information and propaganda,” “Boredom makes you do crazy things,” and “Drama often obscures the real issue,” Holzer believes being heard is important. Holzer’s Sign on a Truck provides New Yorkers with an opportunity to have their pre-election messages not only heard but seen—electronically enhanced through the aid of 27,000 electron tubes.

Sign on a Truck is a traveling road show and New Age soapbox. Organized and produced by Holzer, and delivered from the world’s largest outdoor color television, the Diamond Vision Mobile DV 2000—a giant, 12.5’ x 18’ color-video picture screen on wheels—Sign on a Truck is Holzer’s current high-tech confrontation with the problems of being heard. It is a combination of live camera interviews and pre-programmed five-second to five-minute visual, graphic, and audio statements by artists such as Ida Appelbroog, Leon Golub, Keith Haring, and Claes Oldenburg as well as other Holzer collaborators.

Live camera interviews will be conducted by guest MCs both days with spectators who have a pre-election message they would like to get across in “grand style.”


Grand Army Plaza

Central Park South & 59th Street

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