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For immediate release

Public Art Fund presents?

ARTIST TONY OURSLER'S THE INFLUENCE MACHINE
AT MADISON SQUARE PARK
ON VIEW NIGHTLY FROM SUNSET TO 9 P.M.,
OCTOBER 19 - 31

The first exhibition in the Target Art in the Park series:
a three-year program of contemporary art in Madison Square Park
organized by Public Art Fund on behalf of City Parks Foundation

See Oursler's nocturnal transformation of Madison Square Park into a
carnival of video projections on billowing smoke, trees and surrounding buildings

NEW YORK, NY, October 19, 2000 - For thirteen nights, from October 19th through October 31st, visitors to Madison Square Park can experience video artist Tony Oursler's extensive public installation The Influence Machine. This nocturnal exhibition, amidst the construction detritus of the park's major renovations, captures voices and images of ghosts, both contemporary and historical, creating a séance experience that recalls 19th-century son et lumiere (sound and light) projections. Oursler, one of the most influential artists of his generation, experiments with video, smoke machines, a variety of soundtracks and several sculptural elements to explore the historical and current impact mimetic technologies have on our daily lives.

Oursler's The Influence Machine is the first exhibition in the Target Art in the Park series, which is organized by Public Art Fund and dedicated to bringing the most engaging contemporary art to Madison Square Park. Target Art in the Park is funded through a $1 million gift from Target Stores to the City Parks Foundation, the organization overseeing the historic park's revitalization initiative, the Campaign for the New Madison Square Park.

The Influence Machine is comprised of projections onto smoke and trees of large faces, which are speaking broken narratives, some poetic texts written by Oursler for this project, and others voices from the history of early technology. Images of knocking hands are projected onto trees and surrounding buildings with corresponding knocking sounds that allude to Morse code and other early communications technologies. Texts run over construction fencing and trees pronouncing intimate and encoded messages. A human voice emanating from a lamppost with a synchronized blinking light transmits messages provided by the public through the interactive web site www.influencemachine.com. In addition to Oursler's abstract narratives, the soundtrack for The Influence Machine includes segments of radio feedback, the unusual sounds of a glass harmonica performed by Dean Shostak, and a score by Tony Conrad commissioned for this project.

All of these elements are historically rich, with references to early technological developments. The knocking images and sounds are based on a 19th-century adolescent mystic named Kate Fox, who contacted the spirit world through a mysterious Morse code of knocking sounds. Other texts reflect historical figures like Gaspar Robertson, who founded the first moving image theater in a Parisian crypt in 1763, and John Logie Baird, the British inventor of the mechanical television, who used ventriloquist dummies rather than actors for his first broadcast experiments in the 1920s. Collectively, these elements relate to societal responses to technology and the spiritual affinities often assigned to them, all increasingly relevant as contemporary society finds itself constantly engaged with telephone, television and the Internet throughout the course of daily life.

Target Art in the Park
Target Art in the Park celebrates the renovation of Madison Square Park with the most ambitious public art program in the city's history. A $1 million, three-year project sponsored by Target Stores and organized by the Public Art Fund on behalf of the City Parks Foundation, Target Art in the Park features a series of exhibitions of work by the world's leading contemporary artists that is newly commissioned or never before presented in New York City.

Target Art in the Park debuts while the park is under construction, and heralds the revitalized Madison Square Park dedication in spring of 2001 with a major exhibition of renowned international artists. Target Art in the Park creates a unique urban experience by siting contemporary art in a beautifully restored Victorian Park in the heart of New York's Flatiron Building district, re-establishing Madison Square Park as a cultural destination in the city.

About Public Art Fund
The Public Art Fund is New York's leading presenter of artists' projects, new commissions, installations and exhibitions in public spaces. With 25 years of experience and international renown, the Public Art Fund identifies, coordinates and realizes a diversity of major projects by both established and emerging artists throughout New York City. By bringing artworks outside the traditional context of museums and galleries, the Public Art Fund provides a unique platform for an unparalleled public encounter with the art of our time.

The Public Art Fund is a nonprofit arts organization supported by generous gifts from individuals, foundations and corporations, and with public funds from The New York State Council on the Arts, a State Agency, and the New York City Department of Cultural Affairs.

Campaign for the New Madison Square Park
Led by the City Parks Foundation with ongoing support from the City of New York/Parks & Recreation, the Campaign for the New Madison Square Park is a dynamic partnership of corporations, non-profit organizations, individuals, and city government working to rebuild, restore, and improve Madison Square Park. The Campaign has already raised $5 million in public and private funds for the redesign and reconstruction of the park, which will be completed in the spring of 2001. The Campaign now seeks to raise an additional $6 million to ensure the protection, maintenance and programming of Madison Square Park.

Target Stores
Minneapolis-based Target Stores, an upscale discount retailer, serves guests at 978 stores in 46 states nationwide and at www.target.com by delivering today's best retail trends at affordable prices. The largest division of Target Corporation (NYSE:TGT), Target Stores gives back more than $1 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.

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Contact:
Public Art Fund
tel: (212) 980-4575
e-mail: press@publicartfund.org

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